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Paper Is What Finally Overloads the Suitcase! Seoul Stationery Shopping—Calibrate Prices at the Big Bookstores, Hunt One-of-a-Kind Stock in Hongdae and Seongsu (Open at Eleven, Closed Mondays), Buy in Bulk at the Chains, and Check the Ink

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ソウルの文具・雑貨店を紹介するブランドカード

The thing that finally overloads a suitcase is almost always paper: notebooks, masking tape, postcards. Seoul is unusually strong here, and visitors from Japan and Taiwan work through the shops like buyers. Here’s the thing: the shops split sharply by district. Volume at low prices means the variety chains; fair prices are read off the bookstore floors; one-of-a-kind stock lives in Hongdae, Yeonnam-dong and Seongsu. September to October is peak diary season.

A Million People a Day, Dissected in 9 Themes! Myeongdong and Namdaemun Area Guide—Stalls Run 4–10 pm and Vanish in Rain, the Market Closes Sunday, Dermatology Takes 63% of Foreign Spending, Deoksugung Stays Open to 9 pm

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Myeongdong has more foreigners than anywhere else in Seoul: a million people a day on streets lined with cosmetics stores, pharmacies, food stalls and money changers, with Namsan to the south, Namdaemun Market to the west, Deoksugung to the northwest. Here’s the thing: everything sits within 1 km, which is exactly why it is hard to tell what is true. In 2026 foreign spending shifted from buying cosmetics to getting treatments. Nine themes, only Google-verified places.

Two Three-Day Weekends in Early October! Korea 2026: Foundation Day Sat 3 Oct Plus a Monday Substitute, Hangeul Day Fri 9 Oct—What Gets Crowded, What Closes, and the Rooms and KTX Seats to Book in September

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2026年10月の韓国の連休を説明するブランドカード

Autumn in Korea is full of holidays: Chuseok has barely finished before two more national days arrive in October. The 2026 calendar lines up unusually—National Foundation Day on Saturday 3 October, Hangeul Day on Friday 9 October—so early October is expected to produce two separate three-day breaks. Here’s the thing: the weather is as settled as it gets, and domestic travel demand peaks at the same moment. Book rooms and KTX in September, and travel on the middle day.

Ten Minutes From the Line to the Forest or the River! Seongsu in 9 Themes—Which of Three Stations to Use, the Seoul Forest Deer, 24-Hour Gamjatang, a 4.9-Star Bar, and the Honestly Weak Sauna Situation

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Seongsu was a district of shoe factories and print shops; its red-brick warehouses now host the “pop-up capital,” with 468 pop-ups (26% of Korea’s) in the first half of 2026 alone. Here’s the thing: the flagships are not the whole point. Seoul Forest and its deer to the west, Ttukseom Hangang Park to the south, Eungbongsan to the northeast—when the lines wear you down, a 10-minute walk puts you under trees or by the river. Nine themes, only Google-verified places.

Try to Tip and It Comes Back! Korea Has No Tipping—but “++” Prices Add 10% Service and 10% VAT, Which Is How a 20,000-Won Dish Becomes 24,200

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韓国のチップ文化を説明するブランドカード

The first thing most visitors want to settle is the tipping rate, and for Korea the answer is short: you do not tip. Restaurants, taxis, salons—none of them. Leave notes on the table and staff may chase you down the street to return them. Here’s the thing: paying is not entirely simple. Upscale hotels and some restaurants mark prices “++”, adding 10% service charge and 10% VAT. That is not a tip, so there is no reason to leave cash on top.

Some Empty Seats Stay Empty! Seoul Subway Etiquette in Practice—Priority Seats at Both Ends, Short Quiet Calls, Speaker Audio Can Be Fined, Backpack in Front, Step Off to Let People Out

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ソウル地下鉄のマナーを紹介するブランドカード

Seoul has one of the densest metro networks anywhere, and actually riding it is not the hard part. Here’s the thing: what catches people out comes after boarding. You take an empty seat and feel eyes on you; you answer a call and someone says something. There is no rulebook, but a few unwritten lines that almost everyone observes—know them and you will blend in within a couple of days.

Go Now! Euljiro, the Vanishing “Hipjiro,” in 9 Themes—Weekdays 5–9 pm Are Best, Sundays Close the Markets and Print Alleys, and Eulji Myeonok Isn’t in Euljiro Anymore

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Euljiro is where you watch a Seoul neighborhood change in real time: unmarked bars on the 4th and 5th floors above hardware wholesalers, and a station that passed 70,000 daily riders in 2025 for the first time in 28 years. Here’s the thing: it is also disappearing—the old Eulji Myeonok block is an office site, Sampoong Sangga becomes a park in 2026. Nine themes—sights, food, shopping, beauty, wellness, walks, nightlife, play, art—with only Google-verified places.

The Best Two Weeks to Run Are Late September to Mid-October! Seoul’s Four Autumn Routes—the Han for Night Runs, 5.8 km of Cheonggyecheon Through the Centre, Hills on the City Wall, Loops in Olympic Park, Plus Lockers, Changing and a Bath

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ソウルのランニングコースを紹介するブランドカード

People who run while travelling see a city twice: once as a visitor, once at the speed of someone who lives there. Seoul is unusually good at the second one. Here’s the thing: there is a river, and the paths along both banks run for tens of kilometres without a break. Late September to mid-October brings 15–20°C mornings, the best of the year. Bag in a subway locker, bath at a jjimjilbang afterwards—four routes and the practical bits, sorted.

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